Fundraising: Opera funds cast of 60 with ’sponsor a character’ scheme
A successful fundraising idea implemented by the Scottish Opera
In an attempt to raise extra funds towards the cost of the production, and give audiences a chance to get more involved, the company offered patrons a chance to sponsor individual characters for any sum between £25 and £5,000.
It was inundated with requests and ended up with each character being sponsored more than once.
“We started out looking for £10,000 or £11,000 and ended up raising £44,000, which is absolutely amazing,” said Jane Nicolson, a spokeswoman for Scottish Opera. “As far as we know we are the only opera company who has ever done anything like this. The thinking behind the idea was that as it is increasingly difficult to raise funds we thought we had to be a little more creative, but we didn’t expect it to be so successful.”
In return for their cash, sponsors get a credit in the programme alongside the characters they are helping to fund and the opportunity to attend an on-stage party to meet the cast.
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this is a great article. i am going to post about it on my blog.
Comment by a fundraiser — October 10, 2006 @ 1:59 am